The Importance of Brand Awareness

Brand awareness is one of the most important aspects of any marketing campaign, at least initially. First impressions count. Think about the first time you met someone new. Think about how you felt and what you thought at the time. Introducing potential customers to a product or service is very similar and you need to do it in the right way, because first impressions last.

Brand awareness can make or break a brand’s profitability. It plays a huge role when it comes to product recognition, and the extent to which a particular product gets recognised.

In which ways is brand awareness important? What are the factors?